Join the White Star team - position: Commercial (B2C) and Marketing Director
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Join the White Star team!
Position: Commercial (B2C) and Marketing Director
Place of work: Kraków – Stadium at Reymonta Street
Employment type: Full-time / B2B or UoP – to be agreed
Wisła Kraków is seeking an experienced leader who combines a passion for sport with strong business goals. Your primary responsibility will be to maximize B2C revenue—primarily from the Official Fanshop and ticketing—while simultaneously building a strong brand, engaging fans, and incorporating modern technologies into the club's daily operations.
You'll be responsible for implementing new, pre-selected eCommerce and omnichannel technology that will integrate online and in-store sales and marketing activities into a single, cohesive system. Your decisions will be data-driven – you'll work with business intelligence tools, CRM systems, and marketing automation to analyze results, predict trends, and make decisions that increase revenue.
Your mission in the club
Create coherent marketing and communication campaigns that attract fans to the stadium, increase online sales and build brand loyalty.
Develop and modernize merchandising and ticketing based on data, automation and new eCommerce/omnichannel technology.
Use modern technological solutions (CRM, marketing automation, analytical platforms, Business Intelligence systems, dynamic price lists, offer personalization).
Combining commerce, marketing and communications into one well-oiled mechanism that works for the club's financial results and its long-term development.
Key areas of responsibility:
1. Marketing and Communications
Creating and implementing a long-term marketing strategy based on technology and analytics.
Omnichannel campaigns: stadium, social media, programmatic advertising, email, influencers.
Analysis of the effectiveness of activities (KPI, ROI) based on reports from Business Intelligence systems and optimization recommendations based on real-time data.
A cohesive club image and engaging narrative that connects the community.
Collaboration with media, commercial partners and sponsors. Online and stationary sales development strategy.
2. Ticketing A modern strategy for selling seasonal and single tickets.
Optimization of purchasing processes (online UX, mobile systems, payments).
Dynamic pricing, bundled offers, data-driven promotions and segmentation.
Increased attendance through targeted campaigns, automation of activities and analysis of results in BI systems.
3. Official Fanshop Online and stationary sales development strategy.
Implementation of new eCommerce and omnichannel technology, integrating sales, warehouse, payments and marketing.
Implementing new distribution models, loyalty programs and offer personalization.
Cooperation with suppliers, quality control and margin optimization.
Store integration with CRM, Business Intelligence and marketing automation systems.
4. Team and Management
Managing the marketing, communications, ticketing and club store departments.
Implementation of teamwork, analytics and process automation tools.
Motivating and developing employee competencies.
Budget management and reporting results to the board.
Who are we looking for?
Experienced manager in marketing, B2C sales or e-commerce (sports, retail, events – welcome).
A leader who has managed a team of at least 5–10 people and is able to work on hard KPIs.
People with experience in performance marketing, online sales and implementing new technologies.
A candidate comfortable working with Business Intelligence systems, CRM and analytical tools.
Fluency in English is a must (other languages are welcome).
A professional who can combine business, creative and technological perspectives.
Ready to work with us on-site at the stadium on Reymonta Street.
What do we offer?
Real impact on the revenues and image of one of the most recognizable clubs in Poland.
An environment where you can test modern solutions and technologies.
The possibility of implementing new eCommerce and omnichannel technology that will change the way Wisła Kraków conducts sales and marketing.
The opportunity to implement your own ideas and strategies that will stay with the club for years to come.
Stadium office – with a view of the pitch and parking in the center of Krakow (even on match days).
A daily dose of sporting excitement and direct contact with fans, the team and the community.
Training, international projects and access to modern work tools.
How to apply?
Please send your CV in Polish and English to [email protected] , along with a cover letter answering the following questions:
Why do you want to become the Commercial and Marketing Director of Wisła Kraków?
How do you see your first month in this role?
Join the White Star team - position: Commercial (B2C) and Marketing Director